When we built Launch a few weeks ago, we didn’t expect much. Instead, something different happened. Founders started showing up. Then creators. Then indie makers. Then teams launching their first AI products. Then—somehow—the numbers kept climbing. In the last 28 days, Launch has seen over 6,000
We built a new app for creators. Before: creators need to manually create a media kit for brands with their portfolio, rates etc on Canva or Google Slides. Now: use AI or add your info manually, get an always accessible media kit page you can share with brands. No more
Creators are arguably now more influential than billionaires. But there’s never been a 'Forbes List' for them. Now there is 👉🏻 https://creators200.com/ Backstory: we have been tracking creators for media database Media AI when I thought..why not put 2+2 together? So, we made a
Why is “Don’t Judge a Book by Its Cover” terrible advice in Marketing, Branding, and PR? You’ve heard it a million times: “Don’t judge a book by its cover.” But in the world of marketing, branding, and PR—that advice is not just wrong, it’s dangerous.
Today, I'm launching Media AI, the most affordable PR & Influencer database. I built Media AI after years of struggling with bloated, outdated PR tools. This is for the founders, marketers, and comms pros who want to move fast and actually find the right journalists and influencers without
I think right now we're at a crossroads regarding the next generation of Marketing software and software buyers. There's two options on the table right now: 1. Work with AI 2. Outsource AI Let me explain. There's a few really big AI model players
Writers are going to have to behave more like editors in very short order. Goldman Sachs CEO David Solomon recently said their core IPO documents are being drafted with AI to the tune of 95%. This is just the tip of the iceberg. In very short order, all writing will
PR is undergoing a profound transformation, and most people don't know it yet. I'm talking about AI. Let's face it, AI has emerged as a game-changing force. Its ability to analyze data, automate processes, and generate insights redefines how PR campaigns are planned and
Cision is shutting down HARO (Connectively) on December 9. What's the big deal? If you didn't know, HARO is used by PR and Journalists to work together - sort of a marketplace for stories. HARO was founded by Peter Shankman in 2008 as a Facebook group
Amazon founder Jeff Bezos always used to say, 'What's Not Going to Change in the Next Ten Years?'. When thinking about the future of PR, this is a useful equation. Will companies stop having news or stuff to share? No Will companies stop having crisis'
It's a testament to how good Meltwater is that it dominates most aspects of a PR and Social Media Manager's toolkit..or does it show how badly we need alternatives in 2024? I'm inclined to think it's the latter. Look, I used
Having access to a comprehensive and reliable media database for PR professionals, whether in a startup or big org, is crucial. These databases are essential tools for PR's, helping them to connect with journalists, influencers, and media outlets. I should know: I used Meltwater and Cision databases in