A New, Lightweight PR & Creator Media Database
Having access to a comprehensive and reliable media database for PR professionals, whether in a startup or big org, is crucial. These databases are essential tools for PR's, helping them to connect with journalists, influencers, and media outlets. I should know: I used Meltwater and Cision databases in my previous PR Manager roles and spent years using them to help me find and reach journalists and creators.
The big four databases are in no particular order: Meltwater, Cision, Prowly, and Muckrack. Each of these platforms offers robust features and extensive databases, but they come with a significant price tag. That got me thinking. These companies employ huge teams of Sales and Account Manager types to maintain and update their databases not to mention large sums of money in Marketing them.
With AI, why not automate the creating and updating of the data, while also automating some of the marketing too to offer a better value product? But before I go into my proposed solution, here's some more background on those 'big four' databases:
Meltwater
Meltwater is renowned for its media monitoring and social listening capabilities. It provides a vast array of tools that help PR professionals track media coverage, analyze trends, and manage their brand reputation. With a comprehensive database of media contacts and outlets, Meltwater is a powerful ally for any PR campaign. However, its extensive feature set and high level of customization come at a premium price.
Cision
Cision is perhaps one of the most well-known names in the PR software industry. It offers an all-in-one platform that includes media database access, press release distribution, and media monitoring. Cision's database is expansive, and its analytical tools are top-notch. The platform's pricing reflects its position as a market leader, often making it an expensive option for smaller agencies or independent PR professionals.
Prowly
Prowly stands out with its user-friendly interface and focus on storytelling. It provides tools for creating and distributing press releases, managing media contacts, and measuring the impact of PR activities. While Prowly is slightly more affordable than some of its competitors, it is still a significant investment for many businesses.
Muckrack
Muckrack is a favorite among PR professionals for its up-to-date and accurate media contact information. It also excels in media monitoring and reporting, making it easier for users to track their coverage and measure PR success. Muckrack's intuitive platform and reliable data come with a cost that can be prohibitive for smaller teams or individuals.
The Need for a Lightweight Alternative
So back to what I was saying about using AI to automated processes and create a more lightweight database designed to be both effective and budget-friendly. Having been a PR, I understand the challenges faced by PR professionals who require reliable tools without breaking the bank. We are after-all, more often than not at the bottom of the Marketing dept budget wise.
As well as in-house, smaller agencies, startups, and independent PR practitioners often need a more affordable solution that still provides access to a robust media contact list and essential PR tools.
I want to build a database that ticks the following boxes:
- Comprehensive Media Contacts: Access to a curated list of journalists, influencers, and media outlets across various industries.
- User-Friendly Interface: An intuitive platform that allows you to quickly search, filter, and manage your media contacts.
- Essential PR Tools: Basic tools for creating and distributing press releases, along with tracking and reporting features to measure your impact.
- Affordable Pricing: Designed to be accessible for smaller agencies, startups, and independent professionals, our pricing structure ensures you get the best value for your investment.
Join Our Beta Testing Group
I'm looking for PR professionals who are interested in trying out my new platform. Your feedback will be invaluable in helping refine and perfect the new lightweight media database.
Join our Slack beta tester group and help shape the database – I look forward to having you on board!