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Alex MacGregor

The AI PR Age is Here

The AI PR Age is Here

PR is undergoing a profound transformation, and most people don't know it yet. I'm talking about AI. Let's face it, AI has emerged as a game-changing force. Its ability to analyze data, automate processes, and generate insights redefines how PR campaigns are planned and

Who dis?

Who dis?

We shipped a new website. The new site reflects our goal: to help founders and startups with PR. Check it out: https://works.xyz/

Why HARO and Story Marketplaces Matter

Why HARO and Story Marketplaces Matter

Cision is shutting down HARO (Connectively) on December 9. What's the big deal? If you didn't know, HARO is used by PR and Journalists to work together - sort of a marketplace for stories. HARO was founded by Peter Shankman in 2008 as a Facebook group

The Future of PR

The Future of PR

Amazon founder Jeff Bezos always used to say, 'What's Not Going to Change in the Next Ten Years?'. When thinking about the future of PR, this is a useful equation. Will companies stop having news or stuff to share? No Will companies stop having crisis'

Thoughts on PR & Social Media Software

Thoughts on PR & Social Media Software

It's a testament to how good Meltwater is that it dominates most aspects of a PR and Social Media Manager's toolkit..or does it show how badly we need alternatives in 2024? I'm inclined to think it's the latter. Look, I used

A New, Lightweight PR & Creator Media Database

A New, Lightweight PR & Creator Media Database

Having access to a comprehensive and reliable media database for PR professionals, whether in a startup or big org, is crucial. These databases are essential tools for PR's, helping them to connect with journalists, influencers, and media outlets. I should know: I used Meltwater and Cision databases in