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Alex MacGregor

Marketing Software at a Crossroads

Marketing Software at a Crossroads

I think right now we're at a crossroads regarding the next generation of Marketing software and software buyers. There's two options on the table right now: 1. Work with AI 2. Outsource AI Let me explain. There's a few really big AI model players

Introducing: Write AI

Introducing: Write AI

Writers are going to have to behave more like editors in very short order. Goldman Sachs CEO David Solomon recently said their core IPO documents are being drafted with AI to the tune of 95%. This is just the tip of the iceberg. In very short order, all writing will

The AI PR Age is Here

The AI PR Age is Here

PR is undergoing a profound transformation, and most people don't know it yet. I'm talking about AI. Let's face it, AI has emerged as a game-changing force. Its ability to analyze data, automate processes, and generate insights redefines how PR campaigns are planned and

Why HARO and Story Marketplaces Matter

Why HARO and Story Marketplaces Matter

Cision is shutting down HARO (Connectively) on December 9. What's the big deal? If you didn't know, HARO is used by PR and Journalists to work together - sort of a marketplace for stories. HARO was founded by Peter Shankman in 2008 as a Facebook group

The Future of PR

The Future of PR

Amazon founder Jeff Bezos always used to say, 'What's Not Going to Change in the Next Ten Years?'. When thinking about the future of PR, this is a useful equation. Will companies stop having news or stuff to share? No Will companies stop having crisis'

Thoughts on PR & Social Media Software

Thoughts on PR & Social Media Software

It's a testament to how good Meltwater is that it dominates most aspects of a PR and Social Media Manager's toolkit..or does it show how badly we need alternatives in 2024? I'm inclined to think it's the latter. Look, I used

A New, Lightweight PR & Creator Media Database

A New, Lightweight PR & Creator Media Database

Having access to a comprehensive and reliable media database for PR professionals, whether in a startup or big org, is crucial. These databases are essential tools for PR's, helping them to connect with journalists, influencers, and media outlets. I should know: I used Meltwater and Cision databases in